On October 12, 2025, Crate & Barrel Holdings announced a partnership with fintech Imprint to launch a new co‑branded Visa Signature® card. The card, issued by First Bank & Trust under a Visa USA license, offers 10 % back in Reward Dollars on purchases at Crate & Barrel, CB2, Crate & Kids, and Hudson Grace, and 4 % back at other home retailers and grocery stores. It also provides 4 % back at apparel retailers through March 31, 2026, with all other purchases earning 1 % back.
The program includes a $50 welcome bonus for new cardholders who spend $1,000 outside Crate & Barrel brands within the first 90 days, and a $100 milestone bonus after $10,000 annual spend. Flexible financing is available, with 0 % interest on qualifying purchases up to 24 months. These features position the card as a premium, reward‑rich option for home‑shopping consumers and expand Visa’s presence in the co‑branded card market.
For Visa, the launch adds a new revenue stream through interchange and issuer fees, while strengthening its partnership network with a leading co‑branded card provider. The move also enhances Visa’s footprint in the growing home‑shopping segment, potentially driving additional transaction volume and fee income in the coming quarters.
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