On Monday, 27 October 2025, Venu Holding Corporation announced that its $350 million Sunset Amphitheater in McKinney, Texas, has reached a key construction milestone. The 46‑acre site will house a 20,000‑seat premium amphitheater that is designed to operate year‑round, with a 5,000‑seat winter configuration and a 20,000‑seat summer layout, and is slated to host up to 80 shows annually in its first full year.
The venue sits at the intersection of U.S. 75 and the Sam Rayburn Tollway, placing it within a 30‑minute drive of nearly 4 million residents and an hour’s reach to more than 10 million people. The multi‑season design, modeled after Venu’s Ford Amphitheater, includes heated flooring, a partially enclosed roof, and wind‑wall technology to maintain comfort in colder weather, positioning the venue as a high‑margin, year‑round destination.
FireSuite sales have accelerated, with $23 million in revenue booked in just 60 days and nearly 49 % of inventory sold across Tulsa, McKinney, and El Paso. CEO and Chairman J.W. Roth highlighted that the project is part of a $5 billion pipeline, with $1.3 billion currently under construction and 38 municipalities actively negotiating future campuses.
For investors, the milestone signals tangible progress toward Venu’s aggressive expansion strategy, validates the company’s public‑private partnership and fractional‑ownership financing model, and enhances the projected revenue stream from a venue that will generate significant ticket, hospitality, and FireSuite income once operational.
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