Venu Holding Corporation announced a strategic alliance with Connect Partnership Group on March 17, 2025. Connect Partnership Group, a leading sales and consulting agency, will serve as VENU’s official sponsorship sales partner.
This collaboration is designed to accelerate VENU’s comprehensive corporate partnership strategy, with an anticipation of generating tens-of-millions in sponsorship revenue by 2029 across its growing portfolio. The initiative is led by VENU’s Chief Marketing Officer, Terri Liebler.
The partnership aims to cultivate high-value relationships with top-tier brands, building on existing alliances with partners such as Troy Aikman’s EIGHT Beer, Ford Dealerships, and Kaiser Permanente. This move strengthens VENU's diversified revenue model and enhances its brand presence through premium integrations.
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