On October 16, 2025, Venu Holding Corporation announced that it had released new multi‑season amphitheater renderings for its Sunset Amphitheater projects in McKinney, Texas, and Broken Arrow, Oklahoma. The announcement, made via a BusinessWire press release, states that the renderings showcase a revolutionary design that will allow the venues to operate year‑round, a first for Venu’s outdoor entertainment model.
The renderings highlight several key features: wind‑wall technology to control temperature and sound, a canopied roof with integrated radiant heating, and flexible staging that can shift from a 20,000‑seat configuration in McKinney to a 5,000‑seat intimate setting. The McKinney venue will seat 20,000 at full capacity and 5,000 for smaller events, while the Broken Arrow site will accommodate 12,500 guests. Both projects are slated to open in 2026 under public‑private partnership agreements with local municipalities and partners such as Troy Aikman’s EIGHT Elite Light Beer and Aramark Sports + Entertainment.
By unveiling these renderings, Venu demonstrates its commitment to expanding the live‑entertainment market with premium, weather‑resistant venues that can generate revenue throughout the year. The new design positions the company to attract larger artists, increase event frequency, and enhance fan experience, potentially boosting future ticket and hospitality income. The announcement also signals Venu’s continued investment in its multi‑season strategy, reinforcing its competitive edge in the luxury entertainment sector.
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