Viomi Technology Co., Ltd. announced that its U.S. launch generated record commercial results during the 2025 Black Friday and Cyber Monday period, propelling the company into the top 19 of Amazon’s U.S. water purifier category by sales volume and placing its under‑sink tankless reverse‑osmosis purifier at No. 4 within its subcategory—its highest Amazon ranking to date. The surge in demand has pushed U.S. sales revenue past that of comparable peer brands at similar stages of market entry, underscoring Viomi’s product competitiveness and supply‑chain strength.
The company’s highly automated Water Purifier Gigafactory, built on a USD 150 million investment, now delivers an annual production capacity of 5 million purifiers and 30 million filter elements. The scale of the facility enables Viomi to meet the heightened demand from the Black Friday and Cyber Monday wave while maintaining cost control, a key factor in sustaining healthy margins as the company expands its U.S. footprint.
Viomi’s flagship MASTER M1 AI alkaline mineral water purifier is positioned as the core growth driver for 2026. The product targets North American concerns over PFAS contamination and aging municipal infrastructure, offering advanced filtration and mineral enrichment that resonate with health‑conscious consumers. The success of the MASTER M1 during the BFCM period signals strong market acceptance of Viomi’s AI‑powered technology and positions the brand for continued growth in the U.S. market.
Kevin Chen, Founder and CEO, said the BFCM results validate Viomi’s “product strength, operational capabilities, and supply‑chain advantages.” He added that the company’s “target of achieving tenfold growth in 2026” reflects confidence in scaling the MASTER M1 and expanding its Amazon presence, while deepening industry engagement through trade exhibitions.
Investors reacted cautiously to the announcement, with recent analyst downgrades to “hold” and “sell” ratings dampening enthusiasm. Despite the record sales, market sentiment remains focused on Viomi’s broader profitability and long‑term growth trajectory, highlighting the disconnect between short‑term sales success and investor concerns about the company’s financial fundamentals.
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