Vital Farms released limited-edition 'Cheesy Over Easy' Dog Treats, breakfast-flavored treats made with Vital Farms pasture-raised eggs. This launch is part of a new campaign titled 'For Working Dogs Only,' celebrating working dogs on farms and in homes.
The treats are produced in collaboration with Ava’s Pet Palace, an emerging specialty pet food company. This partnership aligns with Vital Farms' commitment to animal welfare and expands its brand presence in a unique, promotional way.
While these treats are a one-time-only release and not a new category for Vital Farms, the campaign aims to enhance brand visibility and connect with consumers through a shared appreciation for animals. The promotional video features comedian Heather McMahan and a real Vital Farms farmer.
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