Victoria's Secret launched a new home fragrance collection on September 24, 2025. This initiative marks the company's expansion into a new market segment, leveraging its established presence in beauty products.
The collection is being released just in time for the holiday season, aiming to capture consumer spending in a growing market. The beauty segment has been a consistent growth driver for VSCO, marking its eighth consecutive quarter of growth with mid-single-digit sales increases across all major categories.
This product diversification aligns with the company's strategy to differentiate and elevate its brands. By offering new lifestyle products, Victoria's Secret aims to deepen emotional connections with customers and tap into additional revenue opportunities.
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