VTEX received two Bronze Lions Awards at the 2025 Cannes Lions International Festival for its RE-COMMERCE ATACAMA initiative. The awards were granted in the 'Media (Use of Digital Platforms)' and 'Direct (Corporate Purpose & Social Responsibility)' categories.
The RE-COMMERCE ATACAMA project, a collaboration with Artplan, Desierto Vestido, and Fashion Revolution, focused on creating a circular commerce model by recovering and redistributing discarded garments from the Atacama Desert. This initiative demonstrated the versatile power of digital commerce for social good.
The project achieved notable success, selling out inventory in under five hours without paid media and generating 200,000 signups for future waste drops. This recognition underscores VTEX's innovative approach to retail reinvention and its platform's adaptability to address complex challenges.
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