Wayfair Announces Annual Way Day Sale Returns April 26-28 with Up to 80% Off

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October 05, 2025

Wayfair Inc. today announced that its annual Way Day, the company's biggest sales event of the year, will commence on Saturday, April 26, at 12 a.m. ET. The global three-day sale will run online and in-stores for Wayfair, AllModern, Birch Lane, and Joss & Main.

The event will feature unbeatable deals with discounts of up to 80% off, with new flash deals dropping every 24 hours. Wayfair Rewards members will receive early access and earn 5% back on every purchase, enhancing the value proposition for loyal customers.

Jon Blotner, Wayfair's President of Commercial and Operations, stated that Way Day arrives at a crucial time for customers looking to make thoughtful choices for their homes. This major promotional event is designed to help customers create spaces they love with exceptional value and free delivery.

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