Wayfair Inc. today announced the appointment of Diana Frost, Global Chief Growth Officer at Kraft Heinz, to its board of directors, effective immediately. Frost brings significant expertise in consumer brands, portfolio transformation, and global marketing excellence.
Niraj Shah, CEO, co-founder, and co-chairman of Wayfair, stated that Frost's deep knowledge in brand strategy, innovation, and consumer engagement will provide invaluable insights. Her leadership is expected to support Wayfair's goal of making it easy for customers to create their ideal home.
At Kraft Heinz, Frost oversees enterprise strategy, marketing excellence, and innovation, playing a critical role in the company's transformation. Her addition to Wayfair's board is anticipated to contribute to the company's continued success in driving growth and enhancing consumer insights.
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