On October 21 2025, Wayfair announced an expanded partnership with payment network Affim, bringing Affim’s payment options directly to the Wayfair checkout experience. The move allows customers to use Affim’s flexible payment plans at the point of sale, potentially increasing conversion and average order value.
The partnership is timed to coincide with Wayfair’s Way Day sales event from October 26‑29 and the peak holiday shopping season, positioning the company to capture heightened traffic and sales during a critical period. By integrating Affim, Wayfair can offer a broader range of payment choices that may reduce cart abandonment and improve customer satisfaction.
This expansion reflects Wayfair’s broader strategy to enhance the customer checkout experience and strengthen its competitive position against other e‑commerce platforms that already support Affim. The partnership is a tangible step toward driving growth during the holiday season and aligns with Wayfair’s focus on technology and customer experience.
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