Wayfair Reports Positive Q4 2024 Revenue Growth and Strong Full Year Profitability

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October 05, 2025

Wayfair Inc. today reported its financial results for the fourth quarter and full year ended December 31, 2024. For Q4 2024, net revenue was $3.12 billion, showing positive year-over-year growth of 0.2% compared to $3.11 billion in Q4 2023.

The company achieved Adjusted EBITDA of $96 million in Q4 2024, contributing to a full-year Adjusted EBITDA of $453 million, which represents approximately 50% year-over-year dollar growth. This performance delivered on the company's stated goal for 2024.

Wayfair also reported positive Free Cash Flow of $102 million for Q4 2024 and $83 million for the full year 2024, indicating improved cash generation. The net loss for Q4 was $128 million, or $1.02 per share, and for the full year was $492 million, or $4.01 per share.

CEO Niraj Shah highlighted the strong conclusion to the year, noting the company's strengthened balance sheet and smart, high-return investments. Wayfair's guidance for Q1 2025 anticipates net revenue to be flat year-over-year, with a 100 basis point drag from the exit of the German business, and an Adjusted EBITDA margin between 2% and 4%.

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