Wayfair Unveils 'Muse,' a New AI-Powered Tool for Personalized Home Shopping

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October 05, 2025

Wayfair Inc. today announced the launch of Muse, its latest innovation designed to personalize and inspire the home shopping experience. This new AI-powered tool leverages generative AI to provide an innovative visual browsing experience for customers.

Muse allows users to explore and apply various styles in building personalized collections, linking directly to Wayfair's extensive product catalog and offering tailored suggestions. Customers can type in a desired style or room, select items, and even upload photos of their own spaces to visualize transformations.

Shrenik Sadalgi, Director of Research and Development at Wayfair, highlighted that Muse serves as an endless inspiration engine, giving customers the ability to spark ideas and bring unique visions to life. This technology builds on previous generative AI efforts like Decorify, aiming to elevate the search experience in the home category.

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