Wayfair Inc. today introduced its new loyalty program, Wayfair Rewards, designed to offer significant value and convenience to its customers. The membership program is accessible for an annual subscription fee of $29.
Members of Wayfair Rewards will receive exclusive benefits, including 5% back in rewards on all merchandise across Wayfair and its specialty brands, free shipping on all orders, and early access to major sales events. The program aims to incentivize repeat purchases and strengthen customer relationships.
Jon Blotner, Wayfair's Chief Commercial Officer, stated that the program was designed to deliver extraordinary value with meaningful perks that customers can feel immediately. This initiative is expected to foster customer loyalty and drive economic value for the company.
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