Wyndham Hotels & Resorts opened its first Baymont by Wyndham hotel outside the Americas on November 25, 2025. The 92‑room Baymont Kunming Wuhua is located in the commercial heart of Yunnan’s capital, marking the brand’s debut in China and the Asia‑Pacific region.
The opening is a cornerstone of Wyndham’s aggressive Asia‑Pacific strategy, which already includes more than 1,600 hotels and 180,000 rooms across 13 of its 25 brands in China. The company plans to add roughly 500 hotels in the country over the next three years, positioning Baymont as a scalable mid‑scale option for travelers in a rapidly growing travel corridor in southwest China.
The new property is expected to generate additional franchise fees and ancillary revenue while creating a direct‑booking channel for the brand in a key emerging market. By adding a FeePAR‑accretive property, Wyndham aims to lift its overall fee‑to‑room ratio, a metric that has been a focus of its Q3 2025 earnings guidance.
"The debut in Asia Pacific marks an exciting new chapter for the brand, one that combines heartfelt hospitality with a proven, scalable model for owners and is poised to help fuel further growth across the region’s thriving mid‑scale market," said Joon Aun Ooi, President of Asia Pacific for Wyndham Hotels & Resorts.
In Kunming, the mid‑scale segment is highly competitive, with several domestic and international brands vying for market share. The Baymont’s positioning—offering consistent, affordable stays—provides a differentiated value proposition that aligns with local demand for quality yet cost‑effective accommodation.
Wyndham’s Q3 2025 earnings report showed system‑wide rooms grew 4% year‑over‑year and ancillary revenues increased 18% compared to Q3 2024, underscoring the company’s ability to drive growth in high‑potential markets. The Kunming opening is expected to contribute to this momentum by expanding the brand’s footprint in a region that is experiencing a post‑pandemic travel rebound.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.