Wyndham Hotels & Resorts announced on October 6, 2025 that it launched the Dazzler Select by Wyndham franchise offering, a new product that expands the company’s portfolio into the economy‑lifestyle segment. The press release states the launch occurred “today” and details the first conversion of Magic Moment Resort & Kids Club in Kissimmee, Florida, as well as the company’s intent to add 50 additional openings over five years.
The Dazzler Select brand is an extension of the boutique‑inspired Dazzler by Wyndham line and is designed for independent economy hotels that maintain a 4.0 guest‑rating threshold. Wyndham estimates that more than 16,000 independently owned economy hotels in the U.S. – about 70 % of the segment – could be eligible for the offering, giving the company a large addressable market for franchise expansion.
The first property to join the new brand is Magic Moment Resort & Kids Club, a 4‑star family‑friendly resort in Kissimmee that has earned recognition as the area’s #1 family‑friendly hotel. The conversion preserves the property’s unique character while providing access to Wyndham’s global distribution, loyalty program, and technology stack, including Wyndham Connect and Wyndham Gateway.
Strategically, the launch broadens Wyndham’s franchise pipeline into a high‑growth, low‑cost segment that complements its existing midscale and upscale brands. By offering a low‑barrier, flat‑fee model, Wyndham can attract independent owners who previously operated outside its system, potentially increasing franchisee revenue and expanding the company’s fee‑based earnings base.
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