On October 21, 2025, Wyndham Hotels & Resorts announced the launch of Wyndham Rewards Insider, a new travel and entertainment subscription priced at $95 per year. The program offers members automatic Gold level status, double‑dip points earning, and a range of travel savings and perks. The company claims the subscription will pay for itself in as little as one trip.
Wyndham Rewards Insider is the first subscription service of its kind from a major hotel rewards program, positioning the company to capture a new segment of frequent travelers who value convenience and instant rewards. By bundling loyalty benefits with a flat fee, Wyndham can generate a predictable, fee‑based revenue stream that is less sensitive to RevPAR fluctuations. The $95 annual fee also provides a low barrier to entry, potentially expanding the program’s membership base.
The launch aligns with Wyndham’s broader strategy of monetizing its technology and loyalty ecosystem, complementing its existing cloud‑based platform and ancillary revenue initiatives. If the subscription gains traction, it could add a significant, recurring revenue source and deepen franchisee and guest engagement. The move also signals the company’s intent to diversify beyond traditional fee‑based franchising into subscription‑based consumer products.
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