Wyndham Hotels & Resorts announced that the 82‑room Balfour Miami Beach, a landmark Art Deco property in South of Fifth, has joined its Registry Collection Hotels brand as of December 16, 2025.
The move expands the Registry Collection, Wyndham’s first luxury brand launched in 2021, and reinforces the company’s strategy of acquiring high‑quality, character‑rich hotels that can command premium rates and attract loyalty‑program members. By adding the Balfour, Wyndham strengthens its presence in a key growth region and diversifies its portfolio beyond the core economy and midscale segments toward higher‑fee properties.
The Balfour, originally opened in 1940 as The Lord Balfour Hotel, underwent a $4 million renovation and reopened in August 2021. Its pastel façade, historic 1940s architecture, and prime location just steps from Miami Beach’s beaches and cultural attractions make it a distinctive addition to the Registry Collection’s portfolio of independent, design‑focused hotels.
Wyndham Rewards members can earn 7,500 bonus points for bookings made by March 20, 2026, with stays completed by December 31, 2026, providing an immediate incentive for loyalty‑program engagement and a new aspirational redemption option.
The addition is expected to enhance revenue potential and support Wyndham’s long‑term growth trajectory by adding a high‑profile, high‑margin asset that aligns with the company’s focus on portfolio quality, fee‑per‑available‑room premiums, and the global distribution network of the Registry Collection.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.