KitchenAid, a Whirlpool Corporation brand, announced today its "Make More Than Meals" campaign and a fully redesigned line of major appliances. The campaign is positioned as an integrated marketing effort that reintroduces the brand to a new generation of consumers. The launch includes stand mixers, ovens, and other key appliances.
The campaign emphasizes hands‑on cooking and the power of a life lived hands‑on, aligning with KitchenAid's heritage of iconic stand mixers. The new product line features updated designs and technology aimed at enhancing user experience. The initiative is part of Whirlpool's broader strategy to drive growth across its appliance portfolio.
The announcement was made on October 13, 2025, marking the first major product launch for KitchenAid in the current year. The launch is intended to strengthen KitchenAid's market position within Whirlpool's portfolio. No financial impact figures were disclosed in the announcement.
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