Wipro Limited announced a multi‑year engagement with Odido Netherlands B.V. on November 27 2025 to overhaul the Dutch telecom operator’s IT landscape. The partnership will deploy Wipro’s AI‑powered delivery platforms, WEGA and WINGS, to modernize digital and enterprise technology, streamline operations, and create a self‑funded model that reinvests productivity savings into new initiatives.
The contract is valued at more than $30 million and spans several years, although specific start and end dates have not been disclosed. The deal comes at a time when Wipro’s Q4 FY25 results showed a 26 % year‑on‑year increase in net profit to Rs 3,570 crore, while IT services revenue experienced a modest decline. The new agreement is therefore positioned as a key driver of future revenue growth and a hedge against the softness in the broader IT services market.
Strategically, the deal expands Wipro’s footprint in the European telecom sector and reinforces its positioning as an AI‑first, consulting‑led partner. The self‑funded model is designed to capture cost savings from improved operational efficiency and to reinvest those savings into further digital transformation initiatives, creating a virtuous cycle of value creation for both companies.
Odido, which rebranded from T‑Mobile Netherlands in September 2023, is seeking to modernize its legacy IT systems to support a human‑centric approach to technology. Chief IT Officer Robert Purdy noted that the partnership will help the operator “make technology more human” and align its processes, operations, and IT infrastructure with a customer‑first philosophy.
Managing Director for Western Europe at Wipro, Graziella Neuvéglise, emphasized that the collaboration will “reimagine how technology boosts businesses and puts customers at the heart of their evolution.” The engagement will also leverage Wipro’s design‑led studio to accelerate time‑to‑market and ensure alignment with Odido’s business goals.
The deal underscores Wipro’s broader strategy of securing large, AI‑driven contracts that can offset revenue softness and drive profitable growth. In a highly competitive IT services market, winning a multi‑year contract with a major telecom operator signals confidence in Wipro’s consulting and AI capabilities and positions the company to capture additional opportunities in the European region.
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