Wipro and HanesBrands entered into a multi‑year strategic agreement to transform HanesBrands’ IT infrastructure and cybersecurity operations using Wipro’s AI‑first WINGS platform. The deal will enable HanesBrands to modernize its IT systems, streamline operations, and improve regulatory compliance.
HanesBrands is pursuing its IT 2.0 initiative to reduce operating costs and increase agility. The partnership will provide HanesBrands with access to Wipro’s Innovation Network, allowing co‑creation of AI solutions and long‑term innovation. The agreement is part of HanesBrands’ effort to address declining profitability in certain segments and to achieve cost savings amid a competitive apparel market.
Wipro’s Q2 2025 results showed a 90.5% year‑on‑year increase in large‑deal bookings, with AI‑led deals contributing significantly to revenue growth. The company’s IT services operating margin was impacted by a provision related to a customer bankruptcy, but the overall financial performance remains strong. The new agreement is expected to reinforce Wipro’s position in the consumer goods sector and support its AI‑driven growth strategy.
HanesBrands reported mixed financial results in Q2 2025, with net sales above expectations but lower operating margins in international markets. The company cited the IT transformation as a key lever to improve efficiency and reduce costs. The multi‑year agreement with Wipro is expected to deliver measurable cost savings and operational efficiencies across HanesBrands’ global supply chain.
The partnership underscores Wipro’s focus on AI and its Innovation Network, which has been used to secure several large deals in the consumer goods industry. The collaboration is expected to accelerate HanesBrands’ digital transformation and position both companies for long‑term growth.
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