Wix.com Ltd. has broadened its Wix Payments service to include local payment methods in 11 European countries—Austria, Belgium, Finland, Germany, Italy, Lithuania, the Netherlands, Portugal, Spain, Switzerland, and the United Kingdom—through a strengthened partnership with Stripe. The rollout adds iDEAL in the Netherlands, Clearpay in the United Kingdom, and Klarna in select markets, allowing merchants to accept popular local payment options while managing all transactions, bookings, and payouts from a single Wix dashboard.
The expansion marks the first time the Wix‑Stripe collaboration extends beyond North America, building on Wix Payments’ presence in Europe since 2019. By integrating widely used local payment methods, Wix reduces friction for merchants and customers, which is expected to increase adoption of Wix Payments, grow the platform’s merchant base, and lift transaction revenue across the region. The move also supports Wix’s broader strategy of offering a unified commerce experience, particularly for UK merchants who can now combine online and point‑of‑sale sales through a single system.
Management emphasized the strategic importance of the expansion. Co‑heads of Wix Payments Amit Sagiv and Vova Tsukur said, “Bringing Stripe as part of Wix Payments in Europe strengthens our partnership and reflects our shared commitment to simplifying how businesses earn and grow.” They added, “As commerce shifts across channels, we’re making sure merchants have a seamless, secure experience that grows with them, no matter their location or payment preferences.” The comments highlight Wix’s focus on operational simplicity and scalability for merchants in a highly fragmented payment landscape.
The inclusion of BNPL options such as Clearpay and Klarna aligns with the growing trend of buy‑now‑pay‑later services in Europe. Wix already supports a range of BNPL providers worldwide, and the new local options are expected to drive higher conversion rates and average order values for merchants who adopt them. Stripe’s long‑standing support for European payment methods—iDEAL, Bancontact, Giropay, SEPA Direct Debit, and SOFORT—provides a robust foundation for Wix to deliver a seamless checkout experience across multiple currencies and payment preferences.
Wix’s Q3 2025 results showed a 14% year‑over‑year revenue increase, driven by accelerated bookings and a strong mix of core services. While the company posted a net loss of $589,000 due to higher R&D and marketing spend, it raised its full‑year guidance, signaling confidence in continued growth. The European payment expansion dovetails with this outlook, positioning Wix to capture a larger share of the growing e‑commerce market and to reinforce its competitive edge against other website builders and payment processors in the region.
The expansion also signals Wix’s intent to further extend Stripe‑powered Wix Payments into additional EMEA and APAC markets, indicating a long‑term strategy to bolster its global payment processing capabilities and to support merchants as they expand internationally.
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