WSFS Financial Corporation announced the appointment of Lynn Hobson as Chief Marketing Officer, effective December 2, 2024. Hobson will be responsible for leading WSFS’ marketing and communications strategy, including brand awareness, digital marketing, and customer experience. She joins WSFS after 16 years with BNY’s Pershing, bringing extensive experience in strategic marketing efforts.
Concurrently, Justin Dunn, the former Chief Marketing Officer, has transitioned into the newly created role of Chief Community Impact Officer. In this capacity, Dunn will lead WSFS’ Community Strategy and Reinvestment efforts, volunteer initiatives, and financial education programming. This new role highlights WSFS's commitment to maximizing its impact in the Greater Philadelphia and Delaware region.
These executive appointments are designed to enhance WSFS's presence in its markets and strengthen its engagement with clients and communities. The strategic focus on both innovative organic growth strategies through marketing and dedicated community impact efforts is expected to support the company's overall mission.
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