Whitestone REIT (WSR) announced the purchase of the 90,391‑square‑foot World Cup Plaza in Frisco, Texas, a community‑centered shopping center located at the northeast corner of Main Street and the North Dallas Tollway. The intersection sees roughly 135,000 vehicles per day and sits adjacent to Toyota Stadium, the 21,000‑seat home of FC Dallas, which is undergoing a $182 million renovation and will serve as a base camp for the 2026 FIFA World Cup.
The acquisition strengthens WSR’s position in Frisco, a rapidly expanding Sunbelt market that hosts corporate headquarters such as the PGA of America and the Dallas Cowboys. The plaza serves a high‑income demographic—293,951 residents within a five‑mile radius with an average household income of $149,335—and is poised to capture increased foot traffic from the 1.4 million annual visitors to Toyota Stadium and the World Cup base‑camp activity. By adding World Cup Plaza, WSR increases its scale in the Dallas submarket and gains a property that can benefit from both year‑round stadium traffic and a surge of visitors in 2026.
WSR’s Q3 2025 results provide context for the transaction. Revenue rose 6% year‑over‑year to $41 million, and Core FFO per share climbed to $0.26 from $0.25 in the prior year. The company reiterated its 2025 Core FFO per share guidance of $1.03‑$1.07, underscoring confidence in continued rent growth and operational efficiency. The World Cup Plaza acquisition aligns with WSR’s strategy of acquiring well‑located, community‑centered retail assets in high‑growth markets, a focus that has driven the REIT’s portfolio of more than 30 community centers across Texas and Arizona.
Management emphasized the strategic fit of the new property. President and COO Christine Mastandrea said the acquisition “allows us to further strengthen our presence in thriving Frisco, which is home to several headquarters, including the PGA of America and the Dallas Cowboys. The center aligns with our investment thesis of acquiring well‑located, neighborhood shopping centers in growing markets with strong upside potential that can be realized through our best‑in‑class leasing platform and operational expertise.” CEO Dave Holeman added that the plaza’s proximity to Toyota Stadium and the anticipated World Cup traffic “provides a unique opportunity to strengthen our portfolio and drive shareholder value, while simultaneously improving the durability of our cash flows.”
The transaction positions WSR to capture rent growth from a high‑traffic, high‑income market and to leverage synergies with its existing Dallas properties. The acquisition also comes amid a competitive environment, as WSR received an unsolicited proposal from MCB Real Estate on November 4 2025, indicating that the REIT’s portfolio remains attractive to potential buyers. By adding World Cup Plaza, WSR not only expands its geographic footprint but also reinforces its core strategy of delivering community‑centric retail experiences in Sunbelt markets that continue to experience robust population and economic growth.
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