On August 7, 2025, WW International announced the appointment of Julie Rice, co-founder of SoulCycle and a long-serving WW board member, as its Chief Experience Officer. This newly created position aims to lead the transformation of WeightWatchers’ global workshop business.
Rice will oversee the company’s brand team, responsible for content, creative, and communications, and will collaborate with product and marketing leaders to innovate coaching and connection within the member experience. Her role emphasizes reinforcing WeightWatchers’ point of difference in the increasingly clinically focused telehealth weight loss market.
Furthermore, Peoplehood, Rice's community-driven wellness support platform, will integrate its operations, curriculum, technology, and learnings into WeightWatchers. This integration is expected to accelerate WeightWatchers’ advantage as a full-spectrum weight health platform, particularly in GLP-1 and menopause-based community work, enhancing member engagement and health outcomes.
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