Brian Gu, XPeng's board vice-chairman and co-president, stated that the company's strategy for entering the European market is centered on technology. XPeng does not intend to compete solely on price as a cheap alternative.
This approach highlights XPeng's commitment to leveraging its in-house technological advancements, particularly in AI and smart driving. The company aims to differentiate its offerings by providing cutting-edge features and innovation to European consumers.
Focusing on technology over a low-cost strategy could enable XPeng to capture a premium segment of the European EV market. This aligns with its vision to be a global AI mobility leader, emphasizing value through innovation.
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