Xponential Fitness, Inc. announced the appointment of Bruce Haase to its Board of Directors, effective November 16, 2024. Mr. Haase will also serve on the Board’s Human Capital Management Committee, bringing over 25 years of experience in hospitality and franchising.
Mr. Haase previously served as CEO of Extended Stay America and WoodSpring Suites, and is Chairman and majority shareholder of HomeWell Care Services. His background includes an executive vice president role at Choice Hotels International, one of the world’s largest hotel franchisors.
Mark King, CEO of Xponential, stated that Mr. Haase's operational acumen and franchisor experience will be instrumental as the company transitions to a more marketing and operations-driven culture. This appointment aims to place franchisee success at the center of the company's strategy.
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