Block announced a partnership with Ben’s Soft Pretzels, a franchise operating 185 locations, to deploy Square’s suite of solutions across the chain.
The partnership will implement Square for Franchises, Square Register, Square Loyalty, Square Marketing, Square Dashboard, and online ordering, enabling loyalty members to spend 40% more per visit and return 64% more frequently.
The deal expands Block’s merchant ecosystem and deepens its presence in the food and beverage vertical, a sector with strong gross payment volume growth. Block’s management said the partnership demonstrates the scalability of its platform across diverse retail formats.
The partnership aligns with Block’s strategy to accelerate growth through strategic merchant wins and showcases the platform’s ability to support multi‑location businesses.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.