Cash App began the rollout of Afterpay’s buy now, pay later (BNPL) functionality on the Cash App Card on March 17, 2025, making it available at hundreds of thousands of merchants. This integration marks a significant step in leveraging Block's 2022 acquisition of Afterpay.
The new feature aims to provide Cash App customers with more flexible credit options, positioning the app as a more comprehensive banking alternative. By combining Afterpay with the Cash App Card, Block seeks to increase spending and engagement within its financial ecosystem.
CEO Jack Dorsey highlighted the potential for rapid deployment to a large base of Cash Card customers, offering new utility instantly. This move is expected to drive future monetization and deepen customer loyalty by expanding the range of financial services available within Cash App.
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