Groucho’s Deli, a South Carolina-based sandwich shop with an 84-year legacy, announced on September 16, 2025, its selection of Square’s comprehensive commerce platform to power operations across more than 30 locations. This partnership aims to unify operations, streamline service, and prepare for future franchise expansion.
The implementation includes Square Register and Square Handheld for front-of-house operations, along with Square for Franchises, Square Loyalty, Square Gift Cards, and Square Marketing. Groucho's Deli is also leveraging Square’s partner ecosystem for integrations with delivery services like Uber Eats and DoorDash.
This strategic shift allows Groucho's Deli to consolidate its technology stack and gain deeper insights into performance across all locations. The ability to transition over 30 locations in just three days highlights Square's efficiency and ease of implementation for multi-unit businesses, supporting consistent service and growth at scale.
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