Yext, Inc. completed the acquisition of Places Scout (KabanaSoft, LLC) on February 7, 2025, for $20.30 million in cash. Places Scout is recognized as an industry-leading local SEO and location intelligence platform.
This acquisition is designed to bolster Yext's capabilities in competitive intelligence, benchmarking, and AI-powered insights. It provides Yext with proprietary local search and reputation data, which is crucial for understanding performance and optimizing visibility across major search channels.
The integration of Places Scout's data is expected to form the technological backbone for Yext's new Yext Scout product. This strategic move reinforces Yext's position as a comprehensive platform for digital presence management, particularly as AI-driven search experiences reshape how consumers find information.
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