Yext, Inc. officially launched Yext Scout on April 2, 2025, introducing a new AI search and competitive intelligence agent. This product is designed to help brands navigate the evolving search landscape by providing insights into visibility across traditional and AI search platforms.
Yext Scout leverages the recent acquisition of Places Scout and gathers over 150 nonperformance metrics, including SEO rank, reputation, reviews, and photographs. It combines this data with AI-powered share of voice and brand sentiment reporting to deliver prioritized, actionable recommendations.
The new offering aims to fundamentally change how customers gather data insights, expand their Knowledge Graph, and prioritize actions to improve visibility in a complex local marketing world. Yext Scout is expected to drive Total Addressable Market (TAM) expansion and offer significant attachment opportunities as a standalone product, positioning Yext to capitalize on the shift towards AI-driven search experiences.
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