Yoshiharu Global Co. announced its planned entry into the Korean BBQ (KBBQ) category on September 26, 2024. The company identified a growing demand for KBBQ cuisine, particularly in Southern California, noting the increasing popularity of Korean food.
Yoshiharu plans to leverage its existing industry experience and robust supply chain from its ramen business for this expansion. The company aims to capitalize on resource and ingredient synergies between its current offerings and the KBBQ concept.
This strategic move is intended to enhance purchasing power, attract a wider audience, and explore cross-promotion opportunities. The company seeks to solidify and expand the Yoshiharu brand as a leader in the restaurant industry by diversifying its restaurant portfolio.
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