Amazfit, a leading global smart wearables brand owned by Zepp Health, announced ultra runner Rod Farvard as its newest athlete ambassador. Farvard's approach to endurance racing, which combines strategic training and smart recovery, aligns with Amazfit's commitment to providing innovative performance, recovery, and sleep tracking technology. This partnership aims to validate Amazfit products in extreme endurance environments.
Farvard will integrate the Amazfit T-Rex 3 smartwatch, Helio Strap, and Zepp App ecosystem into his training and race routine. He will highlight features such as GPS accuracy, heart rate monitoring, VO₂ Max, and comprehensive sleep and recovery tracking. His reliance on precise data to guide his performance, recovery, and nutrition will be central to his role.
Scott Shepley, Head of Global Marketing at Amazfit, noted that Farvard brings an unmatched level of authenticity to Amazfit's performance-driven community. Farvard will also work closely with Amazfit on product testing, athlete-led storytelling, and grassroots community events, helping to bring the brand’s endurance-focused innovations to life.
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