Zeta Global released its Zeta Economic Index (ZEI) for January 2025 on February 3, 2025. The report indicates that the US economy is holding steady at the start of 2025, following a surge in consumer spending during the 2024 holiday season, despite an expected post-holiday retail correction.
The Economic Index Score (EIS), the ZEI’s primary measure of US economic health, dipped slightly to 70.9, representing a 0.8% month-over-month decrease. However, this score remains higher than average 2024 levels, reinforcing the economy’s solid footing. The dining sector showed a bright spot, with a 4.1 point increase month-over-month in activity.
David A. Steinberg, CEO of Zeta Global, noted that it is an encouraging signal for the year ahead that the economy appears strong in a month when consumers typically reduce spending. The ZEI provides a real-time, behavior-driven view of economic conditions, offering business leaders a valuable tool for navigating 2025 investments.
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