Zeta Global released its Zeta Economic Index (ZEI) for June 2025 on July 1, 2025, revealing that US consumers are in a holding pattern as macro risks mount, particularly with the trade war pause nearing its end. The headline Economic Index Score (EIS) slipped to 68.0, a 1.3% month-over-month decline.
Despite the EIS decline, the Economic Stability Index held at 65.8, indicating that households are maintaining financial steadiness amidst rising geopolitical uncertainty. However, retail interest cooled by 5.1 points month-over-month, suggesting a normalization after springtime pull-forwards.
David A. Steinberg, CEO of Zeta Global, characterized the June ZEI as a 'recalibration' rather than a downturn, noting that consumers are weighing purchases more carefully as prices could potentially increase. He emphasized that real-time behavioral insights are crucial for marketers to anticipate shifting priorities and act ahead of the curve during such times.
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