Zeta Global released its May 2025 Zeta Economic Index (ZEI) on June 3, 2025, revealing that the consumer economy is in a steady but cautious holding pattern. The ZEI’s headline score held firm at 68.9, reflecting a modest 0.3% month-over-month dip, while the Economic Stability Index rose 1.3% quarter-over-quarter, suggesting households are on solid footing.
The report indicates that while consumers remain engaged, they are increasingly selective in their spending. Retail activity ticked up 2.9% month-over-month, and credit indicators increased 5.1% month-over-month. However, browsing behavior dropped significantly by 42.7% month-over-month, suggesting more cautious and less spontaneous spending.
Job Market Sentiment declined slightly by 0.8% month-over-month and remains notably down year-over-year, indicating underlying concerns about job security or wage growth. David A. Steinberg, CEO of Zeta Global, noted that this is a shift rather than a slowdown, emphasizing the importance of real-time behavioral data for marketers to anticipate shifting priorities.
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