Zeta Global released its Zeta Economic Index (ZEI) for December 2024 on January 7, 2025. For the first time in over three years, the Economic Index Score (EIS), the ZEI’s primary measure of US economic health, set a record for two consecutive months, reaching its highest levels since April 2021.
The December EIS rose to 71.5 points, marking a 0.6 point month-over-month increase. This sustained growth reflects continued economic momentum, partly driven by robust holiday shopping activity despite a shorter season. The Economic Stability Index (ESI) also increased to 66.9, a 0.6% quarter-over-quarter improvement, signaling steady confidence in the economy.
David A. Steinberg, CEO of Zeta Global, noted that consumer spending is stabilizing at higher levels, indicating strong consumer optimism for the new year. This real-time, behavior-driven view of economic conditions provides valuable insights for business leaders planning their investments for 2025.
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