Zeta Global released its Zeta Economic Index (ZEI) for September 2024, an AI-powered economic index that utilizes the company's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers. The ZEI's primary measure of US economic health, the Economic Index Score, registered 69.1 points.
This score represents a modest month-over-month increase of 1.0% over the August value, reflecting a consistent upward trajectory in 2024. The report indicates stabilizing consumer confidence, increased business activity, and an improvement in job market sentiment, all contributing to stable growth.
Zeta Global's Co-Founder, Chairman, and CEO, David A. Steinberg, noted that consumers and businesses are adapting to a new economic normal, with prior uncertainty shifting toward optimism and a renewed propensity for spending. The ZEI predicts a more robust holiday shopping season in line with an expanding economy.
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