Zeta Global announced on March 27, 2025, the launch of AI Agent Studio, now generally available to customers, and Agentic Workflows, available in beta. AI Agent Studio is a suite of generative AI tools enabling users to select prebuilt agents, create custom agents, and link them to execute complex marketing tasks.
Agentic Workflows represent a breakthrough innovation, allowing marketers to orchestrate Zeta’s interconnected generative AI agents to automate complex tasks with precision and efficiency. This advancement aims to increase productivity, sharpen personalization, improve performance, and scale campaigns faster.
David A. Steinberg, CEO of Zeta Global, highlighted the clear momentum, with 126 brands adopting Zeta’s Data Cloud AI within its first year of launch. Consumption revenue, which accounts for roughly half of total revenue, increased over 40% in 2024, a significant acceleration from 2023, driven partly by early GenAI products.
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