Zeta Global announced its Generative Engine Optimization (GEO) solution on September 17, 2025, a new capability integrated into the Zeta Marketing Platform (ZMP). This solution is designed to help brands maintain visibility, accuracy, and a competitive edge as consumers increasingly shift from traditional search engines to AI-generated answers.
The new tool enables marketers to monitor how their brands appear across leading AI systems, including ChatGPT, Gemini, and Claude, and to optimize for those answers with targeted, actionable recommendations. This addresses a critical market need, as Gartner predicts traditional search query volume will fall by 25% next year due to the rise of AI systems.
David A. Steinberg, CEO of Zeta Global, emphasized that generative engines are becoming the new front door of digital discovery, and brands must be present and accurate in AI-driven results. Zeta’s GEO solution puts brands in control, showing marketers how AI describes their business, flagging inaccuracies, and delivering optimizations directly within the Zeta Marketing Platform to drive predictable, profitable demand.
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