Zeta Global announced on October 8, 2024, that it has entered into an agreement to acquire LiveIntent for a total consideration of $250 million. The payment will consist of $77.5 million in cash-on-hand and $172.5 million in common stock at closing, with a potential earnout of up to $25 million per year for fiscal years 2025, 2026, and 2027.
The acquisition is expected to close in the fourth quarter of 2024 and is immediately accretive to earnings. LiveIntent's proprietary technology, publisher network of over 2,000 premium publishers, and channel capabilities will bolster the Zeta Marketing Platform, enhancing identity resolution and expanding Zeta's position in AI-powered marketing.
David A. Steinberg, CEO of Zeta Global, stated that the acquisition accelerates Zeta’s flywheel and positions the combined company for faster growth by integrating a complementary platform within six months. The deal is expected to drive long-term shareholder value and accrue significant benefits to customers through cross-selling opportunities in new products and markets.
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