Zeta Global unveiled 'Zeta Answers' on June 4, 2025, an AI-powered intelligence framework designed to automate complex marketing tasks by transforming insights into actions. This new advancement leverages Zeta’s suite of agentic AI tools to enable multi-agent workflows, providing marketers a direct path to action with continuous optimization and significantly reducing the time from insight to execution.
Zeta Answers marks a new era in Agentic Marketing, where intelligence not only predicts outcomes but autonomously acts on them. Unlike traditional data-driven models that stop at insight, Zeta Answers delivers prescriptive, data-driven actions, empowering marketers to move faster, spend smarter, and scale what works.
Early users of Zeta Answers have reported significant increases in ROI from campaigns, including a 30% increase in engagement and a 10% lift in native ad performance. One enterprise campaign utilizing Zeta Answers delivered over four times higher conversion and four times lower Cost Per Action (CPA) compared to a traditional campaign, demonstrating its tangible business impact.
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