Zeta Global announced on December 4, 2024, a record-setting engagement for its Zeta Marketing Platform during the Cyber Five shopping period, which spans from Thanksgiving to Cyber Monday. Platform usage surged by 108% year-over-year, supported by 100% uptime throughout the critical period.
This significant increase indicates that brands are increasingly relying on Zeta's AI-powered marketing cloud to deliver personalized marketing across all channels. The platform's performance enabled clients to drive better business outcomes during the intense holiday shopping season.
David A. Steinberg, CEO of Zeta Global, emphasized that the Zeta Marketing Platform empowers brands to engage high-intent shoppers efficiently, delivering exceptional efficiency and effective results during the most crucial shopping days of the year. This surge in usage reflects the platform's growing importance and reliability for enterprise marketers.
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