California Bank & Trust (CB&T), a division of Zions Bancorporation, announced a multi-year commitment as an elite Chrome Club Partner and the Official Bank of San Diego Football Club (SDFC). This partnership aligns with SDFC's inaugural 2025 Major League Soccer (MLS) season. The collaboration aims to strengthen CB&T's brand presence and engage with the community.
As part of the agreement, CB&T will receive exclusive partnership elements, including access to an "on the pitch" premier suite and title sponsorship of the May 31, 2025 home game against Austin FC. The bank will also feature co-branded content and prominent signage inside Snapdragon Stadium. This initiative integrates banking products and services into the club's ecosystem.
CB&T and SDFC will launch community programs focused on financial literacy, small business support, and youth leadership development. Eric Ellingsen, President & CEO of CB&T, stated that the partnership is a natural fit between two organizations deeply rooted in San Diego. This strategic alliance is expected to energize the region and foster economic growth.
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