BigCommerce announced on October 16, 2024, an integration with Shirofune, a digital advertising automation management platform. This collaboration aims to empower advertisers by predicting and optimizing ad campaigns based on Customer Lifetime Value (LTV). The integration allows for a new level of sophistication in ad performance optimization, providing better decision-making insights for maximizing long-term profitability.
Through this integration, advertisers can connect ad performance data with customer lifecycle insights, including new versus returning customers and their purchasing behaviors. Shirofune will automatically allocate ad budgets towards campaigns and channels most likely to drive higher lifetime returns on ad spend (ROAS). This approach moves beyond focusing solely on immediate conversions to prioritize sustainable growth.
The integration enhances Shirofune’s omnichannel ad management capabilities across platforms like Google, Microsoft, Meta, TikTok, and X. It streamlines ad management by automating tasks such as budgeting, bidding, and performance analysis, freeing advertisers to concentrate on strategy and long-term growth.
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