BigCommerce announced a transformational partnership with Pipe17, a provider of AI-powered composable order operations, on March 17, 2025. This collaboration aims to reimagine how modern merchants manage orders within the complex digital commerce ecosystem.
The partnership integrates Pipe17’s AI-powered network, composed of hundreds of endpoints, with BigCommerce and Feedonomics. This provides merchants with flexibility and control over connectivity, product listings, order routing, and order-related data flows across various selling channels and fulfillment infrastructures.
This solution extends BigCommerce's capabilities beyond order capture, ensuring that orders from both owned and third-party channels move smoothly through customers’ fulfillment infrastructure and back-office setups. The goal is to deliver seamless order management without the complexities of traditional monolithic order management systems.
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