BigCommerce announced on July 7, 2025, that Graham & Brown, a leading UK wallcoverings and home décor company, has achieved measurable improvements since launching its B2B ecommerce site on BigCommerce. The transformation moved from concept to a fully functioning site launch within just 12 weeks in January 2025.
The new platform rapidly gained adoption, with 90% of key accounts embracing the digital channel in the first few months. Graham & Brown quickly expanded the platform beyond the UK, launching in Ireland and the broader European market by March, supporting multi-currency transactions.
The B2B site enhances customer experience with features like a Quick Order tool and bespoke print-to-order wallpaper mural creation. Internally, the company realized significant operational efficiencies, with a reduction in inbound customer service calls and a decline in sales team backlogs due to online self-service tools.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.