BigCommerce announced on May 15, 2025, that Moore & Giles, a global leather supplier, launched new direct-to-consumer (DTC) and B2B websites on the BigCommerce platform. The new online storefronts aim to elevate the brand’s digital presence with a scalable, high-performance platform.
Built on BigCommerce’s flexible Stencil framework in partnership with Zaelab, the new sites provide Moore & Giles with the control needed for marketing and merchandising strategies. The implementation supports both DTC and B2B websites with a unified theme, featuring ERP and PIM integrations for real-time data syncing.
Janine Coleman, ecommerce manager at Moore & Giles, stated that BigCommerce and Zaelab helped build a modern, flexible foundation that improves team efficiency and elevates the shopping experience. The B2B infrastructure is designed to deliver a tailored experience for wholesale buyers while maintaining brand consistency.
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