Edible Garden AG Incorporated has begun shipping its fresh potted herbs, hydroponic basil, and cut‑herb varieties to Weis Markets, a Mid‑Atlantic retailer with 204 stores across Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia, and Virginia. The partnership gives Edible Garden a fully integrated fresh‑herb program that leverages proprietary basil displays and herb racks to improve in‑store presentation, extend shelf life, and reduce food waste. Distribution will be handled through a direct‑to‑distribution‑center model, streamlining the supply chain across Weis’s network.
The expansion aligns with Edible Garden’s strategy to grow high‑margin core herb and better‑for‑you product lines while maintaining a low‑carbon footprint. The company’s Belvidere, New Jersey greenhouse is only a few miles from Weis’s Sunbury, Pennsylvania headquarters, allowing the company to keep food miles low and support its sustainability commitments. By adding Weis Markets to its retail portfolio, Edible Garden strengthens its presence in key East Coast and Mid‑Atlantic markets, positioning the company to capture growing consumer demand for organic, locally grown fresh herbs.
Financially, Edible Garden reported a 9% increase in revenue for the third quarter of 2025, reaching $2.8 million compared with $2.6 million in the same period last year. However, the company’s net loss doubled to $4 million from $2.1 million in Q3 2024, reflecting higher operating costs and investments in new product lines. The company’s gross profit margin expanded significantly in Q1 2025, driven by a shift toward higher‑margin, shelf‑stable products, but the broader loss highlights ongoing challenges in scaling profitability. The Weis Markets partnership is a step toward higher‑margin sales, but the company must continue to manage costs and optimize its product mix to move toward profitability.
Management emphasized that the partnership will help the company “strengthen our presence across key East Coast and Mid‑Atlantic markets while addressing growing consumer demand for organic, better‑for‑you, and sustainably produced fresh herbs.” CEO Jim Kras noted that Weis’s centralized distribution model and regional scale make it an ideal partner for executing Edible Garden’s disciplined growth strategy. The company’s proprietary growing systems and in‑store technologies are expected to improve product performance and reduce food waste, supporting both operational efficiency and sustainability goals.
The market reaction to the announcement has been mixed. While the partnership signals strategic growth, investors remain concerned about the company’s widening net losses and year‑to‑date stock decline. Analysts have noted that the expansion could provide a new revenue stream, but the company’s financial challenges and competitive pressures in the fresh‑herb market may temper enthusiasm. Overall, the partnership represents a positive operational milestone, but its impact on long‑term profitability remains to be seen.
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